Goondiwindi Cotton specialises in the use of quality natural fibre’s for collections that balance trends and timeless style effortlessly. The family owned and locally operated label is based in Goondiwindi, utilising local people to design, market and dispatch their sought-after designs.
Sam took lint cotton from Coulton Farming to a spinning mill in Indonesia to create yarn for knitting. In its first production, Coulton Farming yielded 43,000 kilograms of cotton yarn - enough to produce 20,000 t-shirts.
Shortly there after, Sam met Ian Partland, a manufacturer and consultant to surfwear giant, Piping Hot. A relationship stuck with Coulton Farming suppling yarn to produce their coveted collections at their factory in Newcastle.
Sam was persistent in his endeavours to create Goondiwindi’s very own fashion label. Influenced by his mother’s style, Sam saw an opening for quality cotton garments that were both practical, stylish and suited the Australian way of life.
A chance meeting at the local chamber of commerce saw an introduction to local designer and pattern maker, Louise Lye - a teacher at the Boggabilla TAFE. Sam saw an opportunity to pursue local production and struck an agreement with the New England Institute of TAFE in NSW. Louise would train students simultaneously overseeing the production of garments for Goondiwindi Cotton. For the first time, students were trained with the prospect of real employment as an end result.
In 1992, Goondiwindi Cotton launched its first collection with local sewers producing 5,000 t-shirts and polos. Quality control, pressing and packaging all took place in Boggabilla.
Goondiwindi Cotton relocated to a new office in Goondiwindi to expand operations. Goondiwindi Cotton also engaged their first sales agents – Peter and Heidi Ferrari. The team travelled throughout New South Wales and Queensland selling two seasonal collections to retailers.
Goondiwindi cotton was stocked by 20 stores. Expanding representation was imminent to build market share across the Eastern Seaboard. By 2007, Goondiwindi Cotton had a dedicated agent representing the brand in each state.
Goondiwindi Cotton moved manufacturing offshore to deliver consistency, quality and on time delivery. Sam and Louise visited multiple factories with little success. In one last attempt, they found success with a leading manufacturer in Hong Kong.
In 2010, Sam appointed Marianne Marshall, a Sydney based designer with extensive experience in product development, sourcing and manufacturing overseas. As a result, the collection has continued to evolve – its signature – the use of quality natural fibres married with vibrant colour and exclusive prints.
Goondiwindi Cotton took the opportunity to diversify and expand operations in 2020. The evolution of online sales and the introduction of new technology, will see our annual revenue double in just 12 months. As well, the business has invested in product development with the introduction of a younger lifestyle label, cloth+paper+scissors - designed to capitalise on new audiences and grow market share. With increased brand awareness, the business is also experiencing growth across the wholesale channel with just under 200 stockists Australia wide.