Media Feature | Suncorp
Suncorp recently featured Goondiwindi Cotton in an article titled "Diving into digital changes a cotton farmer’s fortunes". The piece highlights how Goondiwindi Cotton leveraged digital tools to navigate the challenges posed by the COVID-19 pandemic. Faced with a sudden halt in retail and export channels, owner Sam Coulton collaborated with his Suncorp Business Relationship Manager to enhance their online presence. This strategic move led to a significant increase in their customer base, growing from 3,000 to over 13,000 within weeks. The article underscores the importance of adaptability and innovation in sustaining business operations during uncertain times.
You can read the full article here: Diving into digital changes a cotton farmer’s fortunes
