Goondiwindi and Region boasts a diverse range of local farms and producers building a connection directly with their customer base to forge a deeper understanding about where their food comes from. We recently caught up with Sophie McInnerney from MacIntyre Brook Lamb, to better understand how a small business is making a big difference to bridge the farm to table gap.
direct to consumer.
Sophie wears our Tobacco Stripe Rugby and Tobacco 5 Pocket Twill Jean
Every family member plays a role in getting the lamb from the paddock to your plate. It’s a labour of love, although the kids might not always agree with this, especially when they are covered in dust from a long day working in the sheep yards.
Sophie says; "Our kids have a deep understanding of the process, and they get a kick out of knowing the lamb they’ve helped produce makes it to the tables of those living hundreds of kilometres away".
Sophie wears our White Casual Cotton Poplin Shirt and Cotton A-Line Skirt with Spots
The business has grown quickly as more and more consumers seek to understand the origins of their food. The business now supports six other families including their butchers, packers, abattoir, delivery drivers, marketing and customer relations.
Sophie wears our Cotton Stripe 1/2 Zip Jumper in Navy / White and Tobacco 5 Pocket Twill Jean
Adrian, takes sheep fortnightly to suppliers where orders are processed and boxed for consumers. As well, their delivery operation has recently expanded now to all over Australia. Locally, they deliver to the door of our customers in the Goondiwindi Region for that special touch.
Sophie says ; "By purchasing our lamb, you are genuinely supporting a family owned and operated farming business who is dedicated towards the regeneration of our land, the protection of our natural environment and the production of ethical, healthy and delicious food".
