With a love for natural fibres, thoughtful design, and pieces that stand the test of time, Michelle Shepherd is the creative heart behind Goondiwindi Cotton’s collections.
Born in country Victoria, Michelle grew up with an appreciation for heritage, simplicity, and the kind of style that’s as practical as it is classic and beautiful.
With a long and respected career in the Australian fashion industry, Michelle brings a wealth of experience and a clear vision to her role as Head of Design. Her passion lies in creating clothing that tells a story—one that reflects the land, the lifestyle, and the women who wear it.
Great design, she believes, starts with understanding how people live—and how they want to feel.
Michelle is passionate about perfecting fit, prioritising comfort, and designing pieces that can be worn again and again. Known for her love of layering, she styles our garments in her own effortless way—mixing tones, textures, and shapes to bring the collections to life with personality and ease.
For Michelle, every collection is a celebration of connection—to our heritage, to our community, and to the natural beauty of life in regional Australia.
Photograhed by Gemma Thomas
