Meet Yolande Woods, Grazier, Pilot, Mother of Four & Aeronautical Entrepreneur.
We sat down with Yolande and learned how her parents have shaped her love of flying and interior design which lead her to create Aerohart - the perfect combination of her passions.
Yolande, tell us a little bit about yourself...
How would you describe your style?
I wear many hats and can seamlessly transition from jeans, boots and a wide-brimmed cowboy hat to a tailored race-day outfit, complete with high heels and bespoke millinery.
I am definitely a denim lover, with white jeans or a denim skirt my go-to staples, paired with a classic shirt or blazer. Fast fashion is definitely not for me; I prefer to purchase pieces that will transcend trends and that I can wear for years.
I do like to feel feminine and stylish even if I am in the cattle yards branding or at Pilates at 6 am. To paraphrase Reginald Williams, I don’t believe we work any worse for looking a whole lot better – and am not averse to wearing pearls and silver bangles when mustering!
What inspired you to create Aerohart?
Learning to fly has been one of my greatest sense of achievement.
I grew up with Dad flying our family from station to station or off to a bull sale, and adore the feeling of freedom when taking to the sky. While learning to fly, I realised everything in the aviation world is designed by men, for men.
The equipment used daily tends towards very black, very clunky and ultimately, unrefined. I’m fortunate to have a lovely aircraft and feel aviation products should be as sleek and exquisite as the magnificent planes we fly. So, I set out to enhance the flying experience through thoughtful design.
I’ve been lucky to work with an industrial design team in Brisbane, along with a branding team to help me bring this dream to life, curating a series of products to ease real-life frustrations and cultivate a sense of beauty in the everyday.
I believe in pioneering new ideas and working towards a better future. My passion for best-in-class design and precision engineering is innately entwined with my desire for sophistication and style – hence, Aerohart was born.
Growing up on the land has gifted me a sense of practicality and aptitude. I think this is evident in my work with interior design and designing products for Aerohart.
To find out the latest from Aerohart visit the Aerohart Website
And to keep up-to-date with Yolande:
Imagery shot by The Farmers Friend @the_farmers_friend